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Follow along as we cover the biggest launches and freshest finds in the baby and maternity world, live from the most important kids' industry show in the country.
Las Vegas Convention Center · May 13–15, 2026
If there's one event that gets everyone in the baby industry genuinely excited, it's the ABC Kids Expo. Held every year at the Las Vegas Convention Center, it's the largest and most influential trade show for the baby and juvenile products market in North America. Hundreds of brands, thousands of new products, and industry professionals from all over the world come together to get a first look at what's going to make life easier and a whole lot more fun, for moms and dads in the months ahead.
And yes, Macrobaby will be right there in the middle of it all.
Macrobaby at ABC Kids Expo 2026: On the Hunt for the Best of the Best
Macrobaby isn't just the largest baby specialty store in the United States, it's the store that gets there first. Always. Based in Orlando, Florida, Macrobaby has built its reputation on one thing: bringing the biggest, most anticipated product launches to families faster than anyone else. No waiting around for months to get your hands on what's new. If it's out there, Macrobaby finds it and brings it home.
That's exactly the mindset our team is bringing to the ABC Kids Expo 2026. We're going in with a clear mission, to find the most exciting new releases, connect with the most innovative brands, get hands-on with the smartest solutions on the market, and bring it all back to you before you'll find it anywhere else.
What We're Looking Forward to Finding
The ABC Kids Expo is where the future of the baby and kids' market shows up in person. Year after year, products that go on to become must-haves are first spotted here, from strollers packed with next-level features to sleep solutions that actually work, feeding gear that simplifies the whole routine, and so much more.
This year, our team will be keeping a close eye on:
- New feeding gear — bottles, transition cups, high chairs, and everything in between
- Sleep solutions — cribs, bassinets, smart monitors, and products that help the whole family rest easier
- On-the-go and safety — strollers, infant car seats, and travel systems that meet the highest safety standards
- Development and play — toys, activity mats, and products designed to grow with your baby at every stage
- Style and layette — soft fabrics, practical pieces, and looks that are as cute as they are functional
- Natural and sustainable products — because that's not a trend, it's where the whole industry is heading
Why Macrobaby Is the Right Team for the Job
Experience matters. Macrobaby's team knows how to cut through the noise, how to spot what's genuinely useful versus what just looks good on a shelf. Being at the ABC Kids Expo year after year is part of that commitment: staying close to the market, building relationships with the brands that matter, and making sure that when something great comes out, Macrobaby's families are the first to know about it, whether they're shopping in-store in Orlando or browsing online.
Check Back Here — We'll Be Updating This Post Every Day
This is just the beginning. Over the three days of the ABC Kids Expo 2026, we'll be updating this post with everything worth knowing — standout launches, emerging trends, brands that are coming to Macrobaby soon, and the products we're already in love with before they even hit the floor.
Save this post and share it with a friend who's expecting or a couple who's just starting to put together their nursery. We'll be reporting back in real time, straight from Las Vegas.
The ABC Kids Expo 2026 is almost here. And Macrobaby, as always, is showing up ready.
Live Updates
| Date | Update |
|---|---|
| Pre-show | Opening post is live. We're packed and ready for ABC Kids Expo 2026! |
| Day 1 — May 13 | Check out the newest launches below. |
| Day 2 — May 14 | Check out the newest launches below. |
| Day 3 — May 15 | >>>>>>>>>> |
Follow Macrobaby and be the first to hear about every new launch in the baby and maternity market.
Day 1 - May 13 - check
Day 2 - May 14 - check
Day 3 - >>>>>>>>
Day 1 - May 13
Yesterday was the first day of the ABC Kids Expo 2026, and it was such an exciting experience for our team.
We spent the day discovering, testing, and exploring so many new products and innovations coming to the baby world. From smart baby gear to everyday essentials made to simplify life for parents, there was so much inspiration all around us.
At MacroBaby, we already offer more than 40,000 products, and after everything we saw on day one, we’re even more excited about what’s coming next for families and parents everywhere.
Being at events like ABC Kids Expo allows us to stay connected to the latest trends, trusted brands, and new ideas so we can continue bringing you the best shopping experience possible.
More than anything, we want to continue being part of your journey through every stage of parenthood, helping make those moments a little easier, more special, and more memorable.
Thank you for being part of the MacroBaby family. We can’t wait to share more from the expo with you.
One of the cutest new products we saw at the ABC Kids Expo was the new UPPAbaby Bounce for newborns, and honestly, we already love it.
It’s designed to keep babies cozy and comfortable from day one, with 3 different recline positions that make it easy to adjust throughout the day. Whether baby is relaxing, lounging, or just hanging out nearby, it feels super practical for everyday life.
It’s also lightweight, really easy to carry around, and comes in 3 beautiful colors that fit perfectly with that clean, modern baby gear look parents love right now.
Definitely one of those products that’s both functional and adorable at the same time.
And yes, it’ll be arriving at MacroBaby soon, so stay tuned because this is absolutely going to be a parent favorite.
One of the bath time products that really stood out to us at the ABC Kids Expo was the Shnuggle Baby Bath, and honestly, we can totally see why parents love it so much.
It’s designed to make bath time feel safer, cozier, and more comfortable for newborns, helping babies feel more secure and relaxed in the water. We also loved the matching bath stand, which keeps parents from having to bend down during bath time and makes the whole experience so much easier day to day.
The tub is lightweight, easy to move and store, comes in several beautiful colors, and has a really great price for such a practical and thoughtfully designed product.
Simple, functional, cozy, and one of those everyday baby essentials that just makes life easier for parents - And yes, it’ll be arriving at MacroBaby soon!
Another new product from UPPAbaby that really impressed us at the ABC Kids Expo was their new Playard, and it’s honestly such a smart design for everyday family life.
One of the features we loved most is how easy it is to fold and carry, making it perfect for travel, visiting family, or even moving around the house. It feels lightweight, practical, and super simple to set up without all the hassle parents usually expect from a playard.
It also has a clean, modern look while still feeling really cozy and comfortable for babies, which is exactly what parents look for when creating a safe space for sleep or play.
Definitely one of those products that combines convenience, comfort, and style all in one and we already know so many parents are going to love this one when it arrives at MacroBaby soon.
One of the biggest trends we noticed at the ABC Kids Expo was the beautiful new direction Maxi-Cosi is taking with their latest collection, and honestly, it instantly caught our attention.
The brand is clearly moving toward a more elevated “home décor” inspired look, with soft neutral tones, sophisticated fabrics, warm earthy colors, and a clean minimalist aesthetic that feels incredibly modern and stylish.
What we loved most is that the collection is not just beautiful, it’s also designed for real everyday life with a baby. The products feel lightweight, practical, easy to fold, easy to store, and simple to move around the house without sacrificing comfort or coziness for baby.
Everything feels thoughtfully designed for modern parents who want baby gear that blends naturally into their home while still making daily life easier.
Definitely one of the most exciting collections we saw at the show, and it will be available soon at MacroBaby.
One of the most exciting stroller launches we saw at the ABC Kids Expo was definitely the brand new UPPAbaby Kona, and it immediately caught our attention.
This new mid size stroller was clearly designed for modern families who want practicality for everyday life without giving up comfort, style, and those premium details UPPAbaby is known for.
One of the first things we noticed was how easy and compact the fold is, making it much more convenient for daily errands, travel, getting in and out of the car, or simply storing at home. Even with its lighter and more practical design, the Kona still feels incredibly sturdy, comfortable, and well built.
The stroller also features a newborn approved seat, which is a huge plus for parents wanting to use it from the very beginning. It’s compatible with UPPAbaby infant car seats to create a full travel system, and it also offers practical accessories like a snack tray, cup holder, and PiggyBack board for growing families.
We also loved the beautiful color options, elevated fabrics, and sleek modern design that give the stroller such a sophisticated look while still feeling very functional for real everyday life with a baby.
It honestly feels like one of those strollers that perfectly balances convenience, comfort, and style all in one.
Definitely one of the standout launches from the show, and coming soon to MacroBaby.
One of the launches that truly impressed us at the ABC Kids Expo was this beautiful new bedside sleeper from Maxi-Cosi, and honestly, it feels like one of those products parents are going to fall in love with from the very first use.
Designed to keep baby safely close during the night, it features a full side opening that gives parents easier access for nighttime feeds, soothing, and check ins without needing to fully get out of bed. That alone can make such a difference during those exhausting newborn months.
One of the biggest advantages is how versatile and practical it feels for everyday life. The adjustable height allows it to fit different bed sizes easily, while the gentle rocking function helps create a calmer and more soothing sleep environment for baby.
We also loved how lightweight and easy it is to move around the house, plus the compact fold makes storage and travel much simpler compared to traditional bassinets and bedside sleepers.
Another detail that really stood out is the breathable mesh sides, which help with airflow and visibility so parents can keep an eye on baby more comfortably throughout the night.
And beyond functionality, the design itself feels incredibly premium and modern. The soft neutral fabrics, wood inspired details, and clean minimalist aesthetic make it blend beautifully into the home without looking bulky or overly “baby gear” focused.
It honestly feels like a product created not just for baby’s comfort, but to make life genuinely easier for parents during those first few months.
Definitely one of the most exciting nursery launches we saw at the show, and it will be available soon at MacroBaby.
One of the most impressive luxury collections we saw at the ABC Kids Expo was definitely the Mercedes-Benz stroller collection created in collaboration with the German stroller brand Hartan, and honestly, these strollers feel just as premium as you would expect from Mercedes-Benz.
What really stands out is that this collection is not only about the look, the engineering and functionality behind the strollers are genuinely impressive too.
The strollers feature premium suspension systems for smoother rides, large lockable wheels designed to handle different terrains, reversible reclining seats, adjustable handlebars, compact folding systems, and full travel system compatibility for newborns. Some models also include magnetic harness systems and beautifully designed bassinets that feel incredibly cozy and elevated for baby.
And yes, you can absolutely see the Mercedes-Benz influence throughout the entire collection. From the AMG inspired wheel design and aluminum chassis to the premium fabrics, leather inspired handles, and automotive level attention to detail, everything feels sleek, sophisticated, and beautifully engineered.
Another thing we loved is that the collection combines luxury design with real everyday practicality. Even with the premium finishes and elevated aesthetic, the strollers still feel smooth to push, easy to maneuver, comfortable for baby, and practical for daily family life.
It honestly feels like the perfect mix of fashion, comfort, innovation, and performance, all inspired by the same design philosophy Mercedes-Benz uses in their vehicles.
Definitely one of the most exciting luxury stroller collections we saw at the show.
One of the most exciting smart nursery launches we saw at the ABC Kids Expo was the new Maxi-Cosi See Pro 2 Baby Monitor, and honestly, this feels like a major step forward in baby monitor technology for modern families.
The new See Pro 2 brings together everything parents already loved about Maxi-Cosi baby monitors, now combined with the brand’s newest SleepTell™ technology designed to help parents better understand their baby’s sleep patterns throughout the night.
One of the biggest highlights is that parents can monitor both baby’s sleep and breathing movements directly through the camera itself, without needing socks, wearable devices, bands, or extra accessories on baby. Everything is completely contact free, helping create a more comfortable and natural sleep environment for little ones.
The monitor also includes CryAssist™ technology, which helps analyze baby’s cries to better identify possible needs like hunger, sleepiness, discomfort, gas, or fussiness. Together, these smart technologies create a much more connected and supportive experience for parents during those early newborn months.
Beyond the AI powered features, the See Pro 2 also includes a 360° rotating camera, Ultra HD video quality, app connectivity, a parent monitor included, two way audio, smart alerts, soothing sounds, and a clean modern design that blends beautifully into the nursery and home.
What really stood out to us is how this product goes beyond traditional monitoring. It’s designed not only to help parents see baby, but to better understand baby throughout sleep, rest, and everyday routines.
One of the strollers that really caught our attention at the ABC Kids Expo was the Silver Cross Cove 2, and honestly, it feels like a beautiful mix of luxury, comfort, and everyday practicality.
Designed from birth up to toddler years, the Cove 2 comes with a cozy carrycot for newborns and a reversible reclining seat that grows with your child. One of the biggest highlights is its built in elevation system, which brings baby closer to you in the carrycot, stroller seat, or car seat mode. That makes check ins, interaction, and everyday outings so much easier for parents.
We also loved how smooth it feels to push. The Cove 2 was made for different terrains, with large RideTech wheels and suspension that help create a softer, steadier ride whether you’re walking around the city, the neighborhood, or uneven paths.
Another practical detail parents will love is the one hand fold with the seat attached, plus the spacious storage basket that makes daily errands much easier. The fabrics are also removable and machine washable, which is always a huge plus for real life with a baby.
Overall, the Silver Cross Cove 2 feels stylish, comfortable, practical, and thoughtfully designed for families who want a premium stroller that can handle everyday life beautifully.
Coming soon to MacroBaby.
One of the most exciting launches we saw at the ABC Kids Expo was definitely the new UPPAbaby Ciro high chair, and honestly, it feels like the perfect mix of modern design and real everyday practicality for parents.
UPPAbaby is known for creating baby gear that feels elevated and thoughtfully designed, and the Ciro brings that same premium feel into mealtime.
What immediately stood out to us is how clean and modern the design looks. With its beautiful wood inspired legs and minimalist aesthetic, it feels much more like stylish home furniture than a traditional bulky high chair.
But beyond the look, the Ciro was clearly designed to make everyday life easier for parents. One of its biggest highlights is the easy to clean seat design with fewer hard to reach spaces where food usually gets stuck after meals. The adjustable tray sits closer to baby to help reduce messes, and it’s also dishwasher safe, which parents are absolutely going to appreciate.
We also loved the adjustable footrest with 180° rotation, the quick adjust harness system, and the lightweight frame that makes it easy to move around the house whenever needed.
Another thing UPPAbaby really focused on with the Ciro is helping bring baby closer to the family during mealtime, creating a more connected and comfortable experience around the table.
It honestly feels like one of those baby products that combines style, comfort, and functionality in a way modern parents are really looking for right now.
Definitely one of our favorite nursery and feeding launches from the show and coming soon to MacroBaby.
Thule made a big impression at the ABC Kids Expo 2026 with the launch of the new Thule Charm Bundle, a premium stroller designed to blend modern style, everyday functionality, and comfort for growing families.
The stroller features a reversible seat, multiple recline positions, smooth suspension designed for different terrains, an extendable canopy with ventilation, and a compact self standing fold that makes daily outings much easier for parents. One standout detail is the adjustable handlebar with 6 different height positions, helping provide a more comfortable push for parents and caregivers of different heights.
The Thule Charm also includes a magnetic 5 point harness, travel system compatibility with select infant car seats, and an extra spacious storage basket with a 15 kg capacity, giving parents plenty of room for diaper bags, shopping bags, and everyday baby essentials.
With its sleek design, premium finishes, and thoughtful everyday features, the new Thule Charm is already shaping up to be one of the most talked about stroller launches of 2026 and it will be arriving soon at MacroBaby.
Suavinex is bringing a fresh wave of style to the ABC Kids Expo 2026 with the launch of its newest coordinated color collections. Featuring beautifully matched bottles, pacifiers, clips, and baby accessories, the new lineup combines soft modern tones with the elegant European aesthetic the brand is known for.
Designed for parents who love both functionality and style, the new collections showcase Suavinex’s signature attention to detail, including soft silicone textures, orthodontic pacifiers, premium finishes, and thoughtfully designed everyday essentials. The perfectly coordinated pacifier and bottle combinations are already becoming one of the standout trends spotted at the show this year.
With calming neutral palettes and a modern, elevated look, the newest Suavinex collections blend seamlessly into today’s nursery and parenting lifestyle trends and they’ll be arriving soon at MacroBaby.
Chicco is bringing some seriously exciting innovations to ABC Kids Expo 2026, and parents are already talking about the brand’s newest generation of travel systems and strollers.
The new designs feature a more elevated and modern look, lightweight frames, oversized canopies, and everyday functionality made for real family life. One of the biggest highlights is the use of ClearTex fabrics, created without added flame retardant chemicals, combining comfort, safety, and a cleaner approach for growing families.
The new collection also introduces beautiful modern color palettes, smoother handling, travel system compatibility, spacious storage baskets, and a more compact feel without sacrificing comfort for baby.
And the best part: these exciting Chicco launches are expected to arrive soon at MacroBaby, the largest baby store in the USA.
ABC Kids Expo 2026 is making one thing very clear: smart nursery innovation is becoming one of the biggest trends in the baby industry.
One of the standout brands at this year’s show is Comia, introducing a new generation of smart nursing products designed to combine technology, comfort, and modern design for today’s parents. From intelligent feeding support and app connectivity to built in tracking features and soft nighttime lighting, these innovations are created to bring more confidence, convenience, and peace of mind during the newborn and postpartum stages.
Comia’s newest products focus on making feeding sessions more comfortable and less stressful with ergonomic support, minimalist aesthetics, and integrated technology that helps parents better track and organize daily routines. The brand is quickly becoming one of the most talked about names in the growing smart nursery category at ABC Kids Expo 2026.
The future of baby gear is becoming smarter, more connected, and more parent focused than ever before, and many of the most exciting innovations from this year’s expo are expected to arrive soon at MacroBaby, the largest baby store in the USA.
One of the standout brands turning heads at ABC Kids Expo 2026 is Romer, bringing a fresh and elevated approach to modern baby gear.
Known for its clean European inspired aesthetic and premium feel, the brand is showcasing a new generation of strollers and infant car seats designed for parents who want functionality without sacrificing style. Neutral tones, minimalist details, lightweight frames, and refined finishes are becoming a major trend this year, and Romer is embracing that movement beautifully.
The newest collection focuses on everyday practicality with a more sophisticated look, featuring compact designs, smooth maneuverability, comfortable seating, and travel friendly functionality made for modern family life. The matching infant car seats and stroller systems also create a seamless, polished look that feels both luxurious and incredibly practical.
What makes Romer especially interesting at this year’s expo is how the brand blends safety, comfort, and upscale design into products that feel intentionally created for today’s parents and lifestyles.
ABC Kids Expo 2026 is proving that baby gear continues to evolve beyond just functionality, becoming more design driven, lifestyle focused, and beautifully modern than ever before. And many of the exciting new launches from Romer are expected to arrive soon at MacroBaby, the largest baby store in the USA.
Baby Trend is bringing a fresh new look to ABC Kids Expo 2026, showcasing a collection filled with soft neutral tones, quilted fabrics, modern silhouettes, and beautifully coordinated baby gear.
This year’s launches highlight how the baby industry continues moving toward more lifestyle inspired designs that blend everyday functionality with a cleaner, more elevated aesthetic. From travel systems and car seats to high chairs, rockers, and nursery essentials, the brand is introducing products that feel warmer, more modern, and visually refined while still focusing on practicality for growing families.
One of the biggest highlights from the booth is the coordinated approach across multiple categories, with matching color palettes and cohesive designs that create a polished look throughout the nursery and daily routines. Soft blush tones, textured fabrics, and wood tone inspired accents are clearly becoming part of the brand’s newest direction.
ABC Kids Expo 2026 continues to showcase how baby gear is evolving beyond simple functionality into products that feel more connected to modern parenting and home design. Many of the exciting new launches from Baby Trend are expected to arrive soon at MacroBaby, the largest baby store in the USA.
Mima is once again turning heads at ABC Kids Expo 2026 with a collection that perfectly reflects the growing trend of elevated, design focused baby gear.
Known for its sleek silhouettes, premium finishes, and modern aesthetic, the brand is showcasing a beautifully curated lineup of strollers and lifestyle products that blend everyday functionality with sophisticated design. Neutral tones, refined textures, and clean contemporary details continue to define Mima’s signature style.
Among the highlights at the booth are the latest presentations of the Miro, Creo, and Xari Max strollers, each offering a distinct approach to modern parenting while maintaining the elegant look the brand has become known for worldwide. One of the showcased models has also been recognized with a Parents Best for Baby 2026 Award, adding even more excitement around the collection at this year’s expo.
ABC Kids Expo 2026 continues to showcase how the baby industry is evolving toward products that combine functionality, comfort, and beautifully modern aesthetics, and Mima remains one of the standout brands embracing that direction. Many of the newest launches and collections from Mima are expected to arrive soon at MacroBaby, the largest baby store in the USA.
One of the biggest highlights at ABC Kids Expo 2026 is the all new Doona X, bringing major upgrades to one of the most recognizable travel systems in the baby industry.
The newest generation introduces several improvements designed to make everyday parenting even more practical and comfortable. The updated model now features a two position recline, giving parents more flexibility and comfort for baby while on the go. The handlebar height has also been improved, creating a more comfortable experience for taller parents and smoother everyday handling.
Doona also upgraded the harness adjustment system and folding mechanism, making daily transitions quicker and easier for busy families. Another major update is the redesigned base, which now includes a load leg and rigid latch installation for added convenience and stability during installation.
The Doona X continues to offer the signature all in one design parents already love, seamlessly transforming from car seat to stroller in seconds while maintaining its compact, travel friendly functionality.
ABC Kids Expo 2026 is showcasing how brands continue evolving iconic products with smarter, more parent focused innovations, and the new Doona X is quickly becoming one of the most talked about launches at the show. The newest Doona generation is expected to arrive soon at MacroBaby, the largest baby store in the USA.
WildBird is bringing a beautifully modern and lifestyle driven approach to babywearing at ABC Kids Expo 2026, and the brand’s newest collections are quickly becoming a favorite among parents looking for comfort, simplicity, and elevated everyday style.
Known for its soft fabrics, minimalist aesthetic, and thoughtfully designed baby carriers, WildBird continues to focus on creating products that feel both practical and effortlessly stylish for modern families. Neutral tones, timeless patterns, and lightweight comfortable materials are defining the brand’s newest arrivals this year.
One of the biggest highlights at the WildBird booth is the focus on closeness and connection between parent and baby, while still offering the comfort and support needed for everyday wear. The carriers are designed to provide a cozy, secure feel while blending seamlessly into daily life with a softer, more fashion inspired look compared to traditional baby carriers.
ABC Kids Expo 2026 continues to showcase how parenting products are becoming more lifestyle focused, comfort driven, and beautifully designed, and WildBird is one of the standout brands embracing that movement. Many of the newest WildBird baby carriers and collections are expected to arrive soon at MacroBaby, the largest baby store in the USA.
